Digital Marketer Wanted for F2P Studio NW England

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Job Reference: BBBH2608
Job Type: Permanent
Sector: Marketing/PR
Location: Cheshire
Salary: Competitive Rate

This F2P studio is looking for a digital marketer to work on user acquisition for their mobile titles.You will report into the Head of User Acquisition and work closely with the Analytics team, implementing advertising campaigns across media channels such as Facebook, Google and Instagram. Full training and support will be given. This is an exciting opportunity to progress in the advertising and mobile gaming industry with one of the region’s fastest growing companies.
What's the role?

  • Planning and setup of ad campaigns on a variety of media channels.
  • Ongoing monitoring and optimisation of ad performance KPIs based on creative/audience targeting/ad partner selection using ad buying and bid management software.
  • Developing new creative concepts and ad copy that will engage and acquire new players.
  • Working with external attribution providers to ensure all campaigns are successfully tracked.
  • Liaising closely with external ad suppliers to ensure campaign KPIs are being met.
  • Conduct data analysis and work with the Analytics team to determine value of acquisition efforts and optimisations.
  • Full reporting of results where necessary.

Core Skills and Experience

  • Experience in a similar role using a Facebook ad buying platform and/or Google Adwords.
  • Bachelor's degree preferably in a maths or science-based subject.
  • Advanced Excel skills and strong analytical skills.
  • Passionate about digital marketing.

We are an equal opportunities recruitment agency that values diversity and does not discriminate. We encourage clients to welcome applicants from all backgrounds.

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Interactive Selection is acting as an Employment Agency in relation to this vacancy. We are an equal opportunity recruitment agency that values diversity. We encourage clients to welcome applicants from all backgrounds.

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